When Dick Bruna came up with the idea of Miffy in 1955, he never would have guessed that over 50 years on she was going to be a super cool bunny and a worldwide phenomenon. In fact, when the character was first created she didn't even have a specific gender. It wasn't until Bruna actually started writing his first book that he decided that Miffy would look nice in a dress and so she became a little girl.

The popular bunny was created during a rainy seaside holiday in Holland when Bruna was watching his son play with a toy rabbit which reminded him of memories he had of pet rabbits when he was young himself. This inspired him to draw a picture of a rabbit and make up stories about it in order to entertain his young son. Decades later this simple idea has shifted more than 85 million books off the shelves and seen no fewer than 28 books being published in more than 40 different languages.

The Miffy books are typically aimed at children aged between two to six who love the exact pattern that each book follows. There are 12 illustrations on the right hand page and four
- line poems on the left making it easy for children to comprehend. The colours also seldom vary from the usual red, blue, yellow, white and green that youngsters instantly recognise on Miffy.

Children and adults alike are also intrigued by the character of Miffy who is a simple and innocent eternal child who stays positive no matter what the situation is.

Dick Bruna has become famous all over the world thanks to his creation but is the most well - known in Japan. Around the world Miffy has had a spin - off television series, a musical and merchandise including bags, clothes, baby toys and mobiles. You can find such a range of things to buy from posters, stationery,figurines, games, clothes, towels, cuddly toys and much, much more. These products aren't just popular with young children, teenagers are a big fan of the range as well which has contributed to a global brand worth an estimated 150 million pounds.

What makes the character even more endearing is the fact that Bruna never publishes anything without his wife's approval. No doubt this is just one of the many factors contributing to the great success of Miffy all around the world.